Growing Food and Fibre Markets
Growing Food and Fibre Markets (GFFM) is an $8 million program aimed at helping producers, industry and the whole supply chain build paddock to port capability to:
- better capture export market opportunities
- strengthen biosecurity and food safety capability, focusing on product assurance and integrity systems
- expand Victoria’s global agri-food trade footprint
- build upon our reputation as an exporter of premium quality food and fibre products.
GFFM has four key themes that guide individual projects.
Growing export ready Victorian industries
Growing export ready Victorian industries will be achieved through supporting and building the capability of the agriculture, food and fibre sector to understand markets and supply chains to deliver high-quality food and fibre products to international markets.
Exploring opportunities to strengthen the application and value of traceability across supply chains.
Keeping ahead of the game with market access
To remain competitive in a changing global climate, Victoria must be able to maximise export opportunities.
This will be achieved by driving growth through innovation, using new and emerging technologies and technical production methods to provide products that are safe, fresh, high-quality and meet international market requirements and export needs of the future.
Next generation market access technology
Supporting the Victorian food and fibre sector to take advantage of new, innovative diagnostic and verification technologies and new sensor application to give importing countries assurance about treatment efficacy and product quality.
GFFM is made up of a number of individual projects designed to meet the program objectives.
Agriculture Victoria is implementing these projects in collaboration with the Commonwealth and State Governments, industry associations and Victorian food and fibre producers.
A new approach for fruit fly management
Australian horticulture needs more flexible approaches to create verifiable pest-free produce for export that do not necessarily rely on the application of end-point treatments that can reduce product quality.
This project is trialling a systems approach to managing Queensland fruit fly and gathering evidence to provide a strong scientific basis for the adoption of a systems approach both domestically and internationally.
This project is being implemented in partnership with CSIRO and other state governments.
X-ray treatment for quality exports
X-ray technology is effective in treating for pathogens and pests in food and fibre produce.
Treated produce is safe for consumption, has a longer shelf life and results in greater compliance and a lower risk of produce being held at the border.
Some key trading partners have approved x-ray as a treatment for Queensland Fruit Fly in selected horticulture products such as cherries. However, broader acceptance of the treatment is yet to be achieved.
This project aims to facilitate uptake and acceptance of X-ray irradiation for Victorian exported horticulture and potentially other agricultural industries.
Broadening traceability for exports
Improved traceability provides export assurance to trading partners and allows targeted intervention where incidents occur in the export pathway.
Strengthened traceability systems for Victorian agriculture can improve our ability to respond to biosecurity and food safety incidents and further underpin our competitiveness in international markets.
This project will explore opportunities to strengthen the application and value of traceability across supply chains.
Strengthening food safety assurances for exports
Food safety is the primary focus of all market access. Horticulture has historically been viewed as a low food safety risk because of the production systems.
Recent increases in incidents of foodborne illness outbreaks from contaminated horticultural produce have resulted in international trading partners requiring more stringent food safety assurances.
This project is considering the changing risk profile of horticulture production and aims to influence national systems to appropriately manage risks, increase industry awareness of food safety and explore new ways of understanding technological options for management.
Chemical use for market access
For Victorian produce to be accepted by an international trading partner, it must meet incoming country requirements such as Maximum Residue Limits (MRL).
Each country sets their own MRLs which can differ to Australia’s levels. Trade disruptions can occur when non-compliance with MRLs is detected. This project aims to improve producer, agronomist and industry awareness of international MRLs and how to avoid exceeding them.
This involves working with industry and producers to gain an understanding of existing chemical management practices and developing guidance to support the industry with chemical management decisions for export quality goods into the future.
Understanding product attributes relevant to international markets
Globally, consumers are increasingly seeking assurances that their food is produced with attributes such as organic or halal.
This project will investigate non-food safety product attributes to improve understanding of the requirements to gain international market access.
The international food service sector including restaurants, school and hospital cafeterias, and catering outlets represent significant growth opportunities for Victorian food and fibre exporters.
Research and analysis of the global food service market identifies that the increasing demand for healthy and nutritious food on menus is one of the major factors to positively impact the food service market share.
Through this project, a Premium Food Service Strategy for Victoria will be developed to identify opportunities for strategic investment.
A targeted program of in-market promotions and inbound visits identified through the strategy will be delivered in partnership with industry.
Preparing for market disruption
Disruptions to market access can be long or short term and have varying levels of impact. Maintaining and growing international market access is crucial for the ongoing sustainability of Victoria’s food and fibre sector.
The ability to manage or capitalise on these disruptions is vital to remaining competitive in the modern, global trading environment.
This project is investigating gaps in existing preparedness and response activities and how to improve resilience in the Victorian food and fibre export sector.
For further information on the program, please email email@example.com.