Growing food and fibre markets
Growing Food and Fibre Markets (GFFM) is an $8 million program delivering activities to build the capability and capacity of Victorian food and fibre industries and producers and position the agriculture, food and fibre sector to:
- better capture export market opportunities
- strengthen biosecurity and food safety capability, focusing on product assurance and integrity systems
- expand Victoria’s global agri-food trade footprint
- build upon our reputation as an exporter of premium quality food and fibre products.
GFFM has four key themes that guide program activities.
Growing export ready Victorian industries
Growing export ready Victorian industries will be achieved through supporting and building the capability and capacity of the agriculture, food and fibre sector to understand consumer preferences through market testing and supply chain analysis to deliver high-quality food and fibre products to international markets.
Broadening traceabilityBroadening traceability to all food and fibre commodities.
Keeping ahead of the game with market access
To remain competitive in a changing global climate, Victoria must be able to maximise export opportunities. This will be achieved by driving growth through innovation, using new and emerging technologies and technical production methods to meet international market requirements and changing export needs of the future.
Enabling use of next generation market access technology
Supporting the Victorian food and fibre sector to take advantage of new, innovative diagnostic and verification technologies and new sensor application to give importing countries assurance about treatment efficacy and product quality.