About the Artisanal Sector Program
Victoria’s artisanal sector is set to flourish. The Artisanal Sector Program aims to support the growth of this vibrant and valuable sector and its diverse artisanal agriculture, food and fibre businesses.
Cultivate your craft
Artisanal Sector Program stage one grants are now closed
Agriculture Victoria launched the Artisanal Sector Program in May 2018. Support for the artisanal sector will increase market opportunities for high quality, high value produce, and strengthen Victoria's regional food offerings to deliver flow-on benefits for jobs and tourism.
The $2 million Artisanal Sector Program includes:
The Artisanal Sector Roadmap, providing a framework to collectively support and grow the sector and a shared vision for the sector in Victoria. Read the Artisanal Sector Roadmap (PDF - 2.0 MB) .
Grants to support business growth and investment in the sector. Learn more.
Biosecurity and industry support services tailored to the needs of the sector. Browse the portal for information about services and support for artisan producers.
Be involved. Stay up-to-date on information about the Artisanal Sector Program by registering your details.
Frequently asked questions
What is the Artisanal Sector Program?
Agriculture Victoria's Artisanal Sector Program is a $2 million initiative to help grow Victoria's high value food and agricultural offerings.
The program will help businesses overcome barriers to growth; increase opportunities to access markets for high value, specialty food and produce; and provide tailored biosecurity and industry support for Victoria's artisanal sector.
What is the artisanal sector?
Victoria’s artisanal sector encompasses the production of high value produce or premium food on a small scale or by specialised techniques, and with a clearly identified provenance. It creates a connection between the consumer and producer that allows customers to experience the authenticity and story of the product, in a way that provides direct value to both the producer and the consumer.
The sector is marked by its diversity of producers, products and business models. Artisan producers are found throughout Victoria.
The sector includes free range, organic and regenerative methods of production. It extends to specialised produce such as truffles, garlic, mushrooms, micro-herbs, saffron, capers and edible flowers. It includes unique wool and speciality fibres, textiles and leather; and valued-added produce and foods, such as speciality cheeses, jam, cured and smoked meats, and fermented vegetables.
Why is a program needed?
Artisanal agriculture and premium food is closely linked to Victoria's agritourism appeal and reputation as a producer of high quality, distinctive agricultural offerings. The sector helps shape Victoria's food and culinary culture as well as the character and diversity of its regions.
Supporting and growing the sector will deliver benefits to peri-urban and regional Victoria. It will unlock economic opportunities across the state through employment, increased business and diversity within the artisanal sector, and the flow-on benefits of enhancing Victoria’s exceptional food offerings and agritourism experiences.
How was the Artisanal Sector Program developed?
To better understand Victoria’s artisanal sector and its opportunities and needs, the Victorian Government engaged with hundreds of artisan producers and food businesses across the state.
Nine regional meetings were held across the state in June and July 2018 and were attended by more than 200 artisan producers and food businesses. Meetings were held in Bendigo, Mornington Peninsula, Meeniyan, Timboon, Beechworth, Avenel, Mildura, Woodend, and Daylesford.
An online survey was carried out in August 2018. The survey provided an opportunity for all artisan producers in Victoria to have their voice heard, and provide information about their needs, challenges, opportunities and aspirations. The survey closed on 26 August, and more than 350 people took part.
Findings from the meetings, the online survey and sector research carried out by Agriculture Victoria have all helped to shape the Artisanal Sector Program.
How will the Artisanal Sector Program be funded?
The $2 million Artisanal Sector Program is funded from the 2018-19 Victorian state budget, as part of an initiative to boost Victoria's food and wine industry.
How do I apply for a grant?
Grants under the Artisanal Sector Program are open. Learn more about grants.
Am I eligible for a grant?
You can find out more about grants and whether you are eligible on our grants page.
How does this program link to other Victorian Government initiatives?
The Artisanal Sector Roadmap complements the Victorian Government Wine Industry Development Strategy, which provides direction for growth of the wine industry. Victorian wine producers are supported through Regional Development Victoria’s Wine Growth Fund.
Learn more about the Wine Growth Fund.
The Artisanal Sector Program will complement support for artisan producers navigating the Victorian Government's animal industry land use planning reforms. Many of Victoria's small-scale pig and poultry farmers are artisan producers. Agriculture Victoria will support these producers to navigate the Victorian Government's land use planning reforms as well as supporting them through the Artisanal Sector Program.
Information on the planning reforms and revised land use definitions for animal industries can be viewed at agriculture.vic.gov.au/planning-animal-industries
You can find out about other services and support for artisan producers by searching our portal.
How can I receive updates on the program?
Stay up-to-date on information about the Artisanal Sector Program by registering your details below.
By registering your details, you will be provided with updates on the program as they become available from Agriculture Victoria.
What is the artisanal sector portal?
The portal is the first activity under action 3 of the Artisanal Sector Roadmap. It provides a single point of contact for artisan producers to access government information, services and support.
The portal currently links you to information about:
- Case studies showcasing how the diverse flourishing artisanal sector is growing in Victoria
- Grants provided by the department
- Training and events relevant to the sector
- Useful business planning support tools
- Food standards
- Planning for Sustainable Animal Industries land use planning reforms
- Rural health and wellbeing support programs
- Agriculture Victoria initiatives and networks.
The portal will be expanded over time to ensure it meets the needs of the sector. User feedback on how the portal can be improved will inform its further development.
Please let us know your ideas on how the portal can be improved by emailing firstname.lastname@example.org.
Register to receive updates on the program development.