Wine and grapes
Victoria's grape growing industry supplies three distinct markets – wine, dried and table (i.e. 'ready to eat' fruit).
The wine industry is a major component of the food and fibre sector in Victoria, contributing over $1.5 billion per annum to the state's economy. There are 21 distinct wine regions throughout Victoria across two climate zones – warm climate and cool climate.
Victoria's wine grape growing industry includes both independent growers who sell their produce to wineries and a large number of wineries which grow grapes for their own use. In 2013-14, Victoria exported 55 million litres of wine, worth approximately $182 million.
Victoria is the largest table and dried grape producing state, with 64 per cent of Australian production of dry and fresh grapes combined. In 2013-14, table and dried grape exports continued to improve, with exports valued at $227 million.
The Grape Industry Profile below provides information on production, trends, exports, domestic consumption, productivity, financial performance and employment details of the industry, as well as opportunities and challenges and important government policy influences.
Support for the Victorian wine industry
The Victorian Government made an election commitment to support the Victorian wine industry, including $1 million to deliver the Wine Industry Development Strategy and Wine Growth Fund.
The Wine Growth Fund is a grants program established to support initiatives to develop the wine industry in Victoria. The fund aims to facilitate growth and development in the industry, and to ensure the industry is viable and sustainable.
The Wine Industry Development Strategy aims to improve the long term performance and sustainability of the wine industry in Victoria. The strategy will be co-designed and agreed to by both industry and government, and will clearly communicate what recommendations mean for particular sections of the industry.
The Wine Industry Ministerial Advisory Committee provides advice to Minister for Agriculture, on opportunities for and issues affecting the long term performance and sustainability of the Victorian wine industry.