Victorian Wine Industry Development Strategy 2017 to 2021
The Victorian Government made a commitment to deliver a Wine Industry Development Strategy (the strategy). The purpose of the strategy is to improve the long-term performance and sustainability of Victoria's wine industry.
The strategy was launched by the then Minister for Agriculture, the Hon Jaala Pulford, MP on Friday 9 June 2017 at an event attended by wine industry representatives in the Yarra Valley.
What's included in the strategy
The strategy has been co-designed by the Victorian Government and the Wine MAC, on behalf of the Victorian wine industry. The strategy:
- seeks to grow Victoria's wine industry
- aims to deliver an industry that is more profitable, coordinated, skilled and better informed
- outlines challenges and opportunities currently before the wine industry
- provides an agreed pathway for addressing these challenges and enabling industry to capture new opportunities.
Background of the strategy
The strategy is structured around 4 key platforms, which address the following aims:
- adapt to business and production challenges
- increase tourist numbers and expenditure in Victorian wine regions
- develop profitable and sustainable export markets
- increase industry coordination.
The strategy is informed by a comprehensive consultation and analysis of the Victorian wine industry. Consultation included conducting 14 regional sessions and 45 interviews with industry stakeholders across the state.
Read the strategy
Download the strategy: