Vic House – Victoria’s dedicated in-market promotional facility
Hello Victoria and welcome to China. Today. I'm joining you from Vic house, an exciting new venue that Victorian government has set up here in Shanghai, specifically to help Victorian companies showcase their goods to all of our key trade partners here in China.
So come on in and let me show you around. Within Vic House, we have a permanent display centre allowing Victorian companies to showcase their goods all year round.
Our trade team supports a wide variety of sectors importing into China, from dairy and packaged food, beauty and wellness products to wine and spirits.
Vic House regularly host promotional and business matching events, including a Vic House Expo and satellite events for the China International Import Expo. Companies have also used Vic House to conduct their own B to B meetings and events.
Our Top floor is an open and multi-functional space, providing a versatile environment that can accommodate a wide range of activities and gatherings.
With adaptable layouts and flexible furnishings, this space can easily transform to suit all kinds of events from tasting events to panels and workshops.
We have a fully equipped demonstration kitchen with video conferencing facilities to allow everyone to savour the authentic flavors of Victoria.
Supported by our China team, Victorian companies, education providers can use this space to host a wide variety of in person and hybrid events.
We also provide meeting spaces. You can reserve the boardroom with video conferencing facilities or use our co-working area while enjoying a cup of Melbourne coffee.
Whether you're a Victorian company looking to export for the first time or an established business looking to deepen your connection with China.
Reach out, the Victorian government has a space here for you at Vic House.
About Vic House
Vic House is the Victorian Government's dedicated in-market promotional facility in the heart of Shanghai, developed to showcase Victoria’s broad agricultural, food and beverage capabilities to the state’s largest global export partner, China.
If you're a Victorian exporter looking to grow in Greater China, we encourage you to go to the Global Victoria website and register for Vic House.
Key benefits of being part of Vic House
- Strong business exposure: showcase your products to Chinese buyers year-round.
- Targeted connections: participate in targeted activities hosted by our in-market trade teams, allowing buyers to learn more about your products.
- Brand recognition: enhance your brand’s visibility and leverage Victoria’s reputation for premium food and beverages in China’s top agrifood export market.
WeChat mini program presence: All participating companies will have a dedicated product and brand page on Vic House's WeChat mini program. This feature leverages the extensive reach and integrated functionalities of the WeChat platform, which has 1.35 billion monthly active users and is a critical digital platform in China for marketing, sales and customer engagement.
Frequently asked questions
Vic House welcomes any Victorian businesses who are already exporting or those that would like to test a product in market.
Existing exporters
- You have been exporting to China for multiple years
- You have established distribution and sales channels in China
- You currently have or a planning to have staff in-market
or
- You are currently exporting to other destinations and are interested in the China market
Aspiring exporters
- You are interested in exploring export market opportunities in China
- Your business is in a market engagement and or testing phase
Your business will have the opportunity to showcase your brand and products to a range of buyers, distributors and retailers during Vic House openings, bespoke events and tastings. The Victorian Government Trade and Investment Office in China has a dedicated Vic House trade team who will provide on the ground support and can arrange business to business matching meetings to support you on your export journey. Participating businesses have seen export increases of up to $3.5 million as a result of new sales opportunities.
Product showcase
- Permanent display of stock keeping units (SKUs)
- Viewings by distributors, clients and potential partners invited by the Victorian Government Trade and Investment team in China.
- Sampling and tastings
Focussed promotion
- Real-time feedback
- Product explanation
- Business to business (B2B) video conferencing
- Facilitated one-on-one engagements
Events
- Tastings
- Product launches
- Networking
Please note there is no cost to have products on display and to access all facilities, however the cost of shipping commercial samples to Vic House is borne by the business. Any additional costs, including bespoke event related charges, such as catering and entertainment, must be borne by the business.
Check your eligibility
- Are you headquartered in Victoria or able to demonstrate a contribution to Victoria’s exports and jobs?
- Are you directly engaged in the agriculture, food and fibre industry sectors?
- Is your business financially viable?
- Do you have a sound case for doing business or testing your products in the region?
- Are you currently exporting, or do you demonstrate export readiness?
- Are you (or will you be) exporting goods or services that are of Victorian origin, or demonstrate that significant value-add has taken place in Victoria?
- Are your products able to be exported and suitable to the market?
Get in touch
If your business meets the eligibility requirements and you are ready to apply please complete this application.
For more information about Vic House or the application process, contact Global Victoria atinfo@global.vic.gov.au We would love to learn more about your business and interest in participating in the Vic House program.