The Victorian Wine Strategy
As part of the 2023-24 State Budget, the Victorian Government announced funding for a new Victorian Wine Strategy. This is an exciting opportunity for industry and government to collaborate and set new directions for the industry, which has experienced major changes over the last 3 to 4 years.
Strategy development
The strategy will be co-designed by the wine industry and the Victorian Government. We are engaging with industry and more extensive engagement will occur in 2024
Industry partnership
A Steering Committee has been established. Chaired by Agriculture Victoria, the steering committee will provide advice on:
- overall direction for the strategy
- technical issues and industry insights
- coordination with other industry policies, strategies, and initiatives
- project planning and delivery
- ensuring industry ownership of the strategy.
Steering committee members
The committee reflects the diversity of the wine industry in Victoria, drawing members from across Victoria with expertise in grape growing, wine making, research, trade, tourism, and other elements of the wine supply chain.
The members are:
- Traci Griffin (Chair), DEECA (Agriculture Victoria)
- Amanda Ellery (Deputy Chair), DEECA (Agriculture Victoria)
- Stephanie Duboudin, Wine Victoria
- Dan Sims, Wine Victoria
- Rollo Crittenden, industry representative
- Katherine Brown, industry representative
- Damien Sheehan, industry representative
- Paul Derrico, industry representative
- Nicole Esdaile, industry representative
- Tim Menting. industry representative
- Edward ‘Snow’ Barlow, industry representative
- Robert Paul, industry representative
- Mirerva Holmes, Department of Jobs, Skills, Industry and Regions (Tourism and events)
- Louise Osborne, Global Victoria
Terms of reference
Read the final terms of reference: