Making Victoria better for pets

The 'Better for pets' campaign is based on the results of research commissioned by the department to measure how well pet owners understood their animals' welfare needs.

The 5 key welfare needs of animals are:

  • Environment — the need for a suitable environment (place to live)
  • Diet — the need for a suitable diet
  • Behaviour — the need to express normal behaviour
  • Companionship — the need to consider your pet's social needs
  • Health — the need to be protected from pain, suffering, injury and disease

A total of 2,362 Victorian owners of dogs, cats, birds, rabbits, rats, mice, guinea pigs, ferrets, lizards, snakes, turtles and frogs were surveyed.

The research found that many pets aren't getting the care they need to stay happy and healthy.

This campaign aims to help owners better understand their pets' welfare needs including:

  • diet
  • environment
  • behaviour
  • social needs.

It promotes the fact that pet owners have access to a large amount of information on the care of all companion animals through this website.

The 'Better for pets' campaign is not just about dogs and cats. It also highlights the needs of other types of pets that are sometimes overlooked or whose needs might be considered less important.

The key message of the campaign is that all pet owners have a duty of care to protect the welfare of their animals. This includes:

  • feeding them the right type of food
  • looking after their health
  • meeting their environmental and social needs.

We believe that better-informed pet owners will lead to healthier and happier pets in Victoria.

Read more about the results, and help us make Victoria a better place for pets:

References

Bennett, P.C., Mornement, K., & Howell, T. (2015). Pet-care practices in Victoria, 2014: a survey of lizard, snake, turtle, and frog owners. Unpublished report, La Trobe University, Australia.

Bennett, P.C., Mornement, K., & Howell, T. (2015). Pet-care practices in Victoria, 2014: a survey of rat, mouse, guinea pig and ferret owners. Unpublished report, La Trobe University, Australia.

Bennett, P.C., Mornement, K., & Howell, T. (2013). Pet-care practices in Victoria, 2013: a survey of bird, cat, dog and rabbit owners. Unpublished report, La Trobe University, Australia.

Page last updated: 24 Nov 2020