Vic Grown regional activation grants

Regional activation grants are for regional tourism boards, food and fibre groups and other regionally representative organisations that can deliver localised activation events to showcase local produce to local consumers, with engagement of a minimum of 5 local agribusinesses that meet the Vic Grown eligibility criteria.

Grants of up to $70,000 supported the delivery of localised activations that were held between 1 March 2024 and 1 March 2025, including project management costs (capped at 10% of total eligible project costs) and participation fees to local agribusinesses.

Eligibility

The full list of criteria is outlined in the Regional Activation Grants Program Guidelines. This is a summarised version of the eligibility criteria. Eligible applicants must:

• be a regional tourism board, regional body or association or representative body
• have a current Australian Business Number (ABN)
• be a not-for-profit organisation
• hold or be able to obtain the relevant permit required to deliver the activation event
• hold or be able to obtain public liability and professional indemnity insurance policies.

Guidelines

• Vic Grown – Regional Activation Grants Program guidelines (PDF - 441.8 KB)
• Vic Grown – Regional Activation Grants Program guidelines - accessible (WORD - 996.5 KB)

Timeline

About the Vic Grown program

Vic Grown, a Victorian Government initiative, supports increased local awareness and consumption of Victorian food and beverages.

The Vic Grown website showcases local producer profiles using an interactive map and seasonal recipes, with branded ingredients and articles about Victorian producers, and provides a central space to promote Victorian food and beverages to Victorian consumers.

About the Vic Grown regional activation grants

The grants aim to:

• deliver activations that promote and increase local awareness and consumption of Victorian food and beverages
• provide opportunities for Victorian consumers to engage with local food and beverage producers
• further develop the Vic Grown website by increasing the number of producer profiles following the activation event.

Contact

For more information about the Vic Grown regional activation grants email the Agriculture Victoria team at artisan.ag@agriculture.vic.gov.au