Vic Grown regional activation grants - expression of interest

Program closed

The Vic Grown – Regional Activation Grants Program is closed to new applications.

Vic Grown, a Victorian Government initiative, supports increased local awareness and consumption of Victorian food and beverages.

Program overview

The Regional Activation Grants Program (RAGP) is designed to target Regional Tourism Boards, food and fibre groups and other regionally representative organisations that can deliver localised activation events to showcase local products to local consumers, with engagement of a minimum of (5) local agribusinesses that meet the Vic Grown eligibility.

RAGP aims to:

  • deliver activations that will promote and increase local awareness and consumption of Victorian food and beverages
  • provide opportunities for Victorian consumers to engage with local food and beverage producers; and
  • further develop the Vic Grown website by increasing the number of producer profiles following the activation event.

Applicants were able to submit expression of interest for funding of up to $70,000 to support:

  • the delivery of a localised activation event with a minimum of five (5) local agribusinesses that meet the Vic Grown eligibility
  • activations held between 1 March 2024 to 1 March 2025
  • project management costs (capped at 10% of total eligible project costs)
  • participation fees to local agribusinesses

Applications were open from 4 January 2024 to 16 February 2024, with an extension to 8 March 2024 provided to organisations significantly impacted by recent storm and fire events across Victoria.

This grant opportunity is a 2-stage selection process.

Applicants that expressed interest (Stage 1) will be notified shortly of the outcome. If supported, applicants will be invited to submit further supporting documentation at Stage 2 via email in order to receive funding.

Program guidelines

Applicants should familiarise themselves with the program guidelines.

Further information

Email enquiries to

Click here to view the Vic Grown page on the Melbourne Food and Wine Festival website.

Page last updated: 14 Mar 2024